Reported about 7 hours ago
Ford CEO Jim Farley highlights the significant role of performance vehicles such as the Mustang, Bronco, and Raptor in the company's growth strategy. He notes that racing is a core aspect of Ford’s identity, serving as a key driver for product development and technology transfer. With rising profits from the off-road segment and a focus on customer racing experiences, Farley underscores the importance of connecting racing efforts to consumer products to bolster brand loyalty and profitability.
Source: YAHOO