Reported about 9 hours ago
Ford CEO Jim Farley discussed the company's growing focus on performance vehicles and off-road racing during an interview at the Charlotte Motor Speedway. He highlighted that these enthusiasts' products are crucial for Ford's revenue and brand image, emphasizing that performance vehicle success positively impacts overall sales. Farley believes that racing is integral to advanced product development and technology transfer, allowing the company to innovate for consumers.
Source: YAHOO