Reported 5 days ago
Ford Pro, the commercial vehicle division of Ford Motor Company, is showing remarkable growth and profitability, outpacing the company's traditional automotive business. In the first half of 2024, Ford Pro generated $5.6 billion in EBIT, significantly more than the $2 billion from Ford's traditional sector. With increasing demand, improved margins, and a successful subscription model, Ford Pro is becoming a key driver of Ford's profitability and could outshine the traditional business as it focuses on organic growth and pricing power.
Source: YAHOO