Reported 2 months ago
Ford is considering reviving the Fiesta and Focus models as it shifts its strategy to focus on smaller, affordable electric vehicles (EVs) in response to changing market demands. With rising costs for larger EV batteries, the company aims to tap into the segment that appeals to mainstream consumers with lower-priced options. This pivot marks a significant shift from Ford's earlier decision to prioritize SUVs and trucks, following a data-driven need for more affordable EVs to remain competitive in a rapidly evolving automotive landscape.
Source: YAHOO