Ford Sees Decline in US Sales in Q3 Amid Affordability Concerns

Reported 3 months ago

Ford Motor Company reported weaker growth in domestic new vehicle sales for the third quarter of 2024, reflecting a trend among major US automakers facing affordability issues and changing consumer preferences. Despite a slight increase in overall sales, the company experienced a decline in growth compared to last year, paralleling reports from competitors like Toyota and General Motors. Sales for Ford's F-series trucks rose modestly, while its affordable Maverick pickup saw a significant increase. The broader market also indicated a decline in sales as economic uncertainties shape buyer behavior.

Source: YAHOO

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