Ford Sees Decline in US Sales in Q3 Amid Affordability Concerns

Reported 12 months ago

Ford Motor Company reported weaker growth in domestic new vehicle sales for the third quarter of 2024, reflecting a trend among major US automakers facing affordability issues and changing consumer preferences. Despite a slight increase in overall sales, the company experienced a decline in growth compared to last year, paralleling reports from competitors like Toyota and General Motors. Sales for Ford's F-series trucks rose modestly, while its affordable Maverick pickup saw a significant increase. The broader market also indicated a decline in sales as economic uncertainties shape buyer behavior.

Source: YAHOO

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