【Founder's Insight】Entering China with Huge Losses and No Discounts: Fashion Icon Launches Yoga Leisure Wear to Compete with International Brands

Reported 12 months ago

With a career spanning over 30 years in the fashion industry, Taiwan's top figure in the clothing sector, Liu Benqian, founded the fashion brand iROO, expanding to Singapore, China, and Indonesia at its peak. Despite suffering significant losses when entering the Chinese market, Liu Benqian remains steadfast in his no-discount policy, now launching a new line of sporty leisurewear to compete with international brands. His dedication and perseverance have led to the longevity of his successful clothing empire, rooted in quality and innovation.

Source: YAHOO

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