Reported 9 months ago
Fujifilm, once facing hardships with camera sales, is now struggling to meet the high demand for its popular X100 digital camera, especially among young social media enthusiasts. Despite shifting focus to healthcare, Fujifilm's retro-themed cameras have led to a significant increase in profits. The company's imaging division contributed 37% of operating profit in fiscal 2023, with production ramped up in China to meet demand. Fujifilm's success with cameras has put the company back in the limelight, despite initial challenges and competition from other brands.
Source: YAHOO