Reported 4 months ago
Gap has raised its annual sales forecast after reporting first-quarter results that surpassed expectations, driven by strong demand for its Old Navy and Gap brands, with a 23% surge in shares. The company saw a 3% increase in quarterly store sales and a 5% rise in online sales, attributing the success to its turnaround strategy focusing on improved product assortment and reduced promotions. Gap also raised its fiscal 2024 margin forecast and expects annual sales to be slightly higher than last year. Old Navy saw a 3% increase in comparable sales, while Gap experienced 3% growth, leading to a quarterly net sales increase to $3.39 billion.
Source: YAHOO