Reported 12 months ago
Sam’s Club is experiencing significant membership growth from Gen Z and millennials, with Gen Z seeing a 63% increase and millennials a 14% increase over a two-year period. The appeal of Sam’s Club to Gen Z, known for their cost-conscious behavior, is attributed to their focus on financial security. The retailer also reported record member numbers, over 13% membership income growth, and consistent double-digit sales growth. Their digital initiatives, like Scan & Go technology, are resonating well with younger customers, leading to increased adoption rates and plans for further technological enhancements to improve member experience and convenience.
Source: YAHOO