Gen Z's Preference for Small Businesses Grows

Reported 2 months ago

A recent report by Handshake indicates that 39% of Gen Z applicants are targeting small businesses for employment, driven by desires for social impact, closeness to family, and faster career advancement. Handshake's Christine Cruzvergara forecasts that larger companies may lose talent to smaller businesses unless they adapt to the diverse skills sought by this generation.

Source: YAHOO

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