Reported 8 months ago
NielsenIQ and World Data Lab's 'Spend Z' report reveals that Generation Z, born between 1997 and 2012, will have a spending power of $12 trillion globally by 2030. This generation, which makes up 25% of the world's population, is already spending more than previous generations, with insights showing a shift towards health, beauty, and wellness products. The report highlights the influence of Gen Z's omni-channel behavior and values like sustainability on retail trends, with projections indicating a significant impact on the industry in the future.
Source: YAHOO