Reported 25 days ago
Insider, a marketing technology platform utilizing artificial intelligence, secured $500 million in funding led by General Atlantic. The investment aims to fuel its expansion in the US market and enhance its product offerings. Founded in Istanbul in 2012, Insider has integrated multiple communication channels for customer engagement and plans to focus on regional investments, software development, and potential acquisitions while looking to capture a significant share of the $15 billion global marketing strategy market.
Source: YAHOO