Reported about 1 year ago
Since Nike stopped selling to Russia due to the Ukraine conflict, Dutchman Wijnand Herinckx has imported Nike and Lego goods to fill the gap using intermediaries and Turkish hubs, providing Western products to Russian consumers. Despite Nike and Lego's disapproval, Herinckx's business, Herinckx Trade Solutions Rus, has thrived, with a focus on non-sanctioned consumer goods, indirectly aiding the Russian economy and demonstrating challenges in enforcing intellectual property rights. Herinckx's operations have enabled the continued supply of Western brands to Russia despite global restrictions, showcasing the dynamics of global business meeting consumer demand.
Source: YAHOO