Reported 8 months ago
Giant Group, a global leader in bicycles, is expanding into the fitness equipment industry by participating in the auction of assets of American sports equipment company Foundation Fitness.LLC to acquire its indoor cycling brand Stages Cycling. The move aims to enter the global indoor sports equipment market. Giant has been manufacturing equipment for Stages Cycling, and amidst Stages' financial struggles in the US market, Giant's decision to bid on its assets is seen as a strategic opportunity to enhance its presence in both indoor and outdoor cycling sectors and improve future performance.
Source: YAHOO