Reported 6 months ago
Ginger Wilcox, President of Better Homes and Gardens Real Estate, reflects on her first year leading the brand amidst a tumultuous real estate industry, emphasizing the brand's consumer trust and leveraging its reach to nearly 50 million consumers monthly. Wilcox highlights the importance of scale, the support of a strong network, and resources to help navigate challenges like commission lawsuits and low transaction volumes. She emphasizes the need for agents to focus on communication, providing value to clients, and adapting to market changes to succeed.
Source: YAHOO