Reported 11 months ago
International food companies like Danone and Nestle are implementing deeper price cuts and enhancing online sales efforts to appeal to Chinese consumers, who are increasingly wary amid a slowing economy and a preference for local products. Despite some growth in consumption and industrial output, challenges such as a housing crisis persist. Companies like Unilever and Danone are adjusting their strategies to align with changing consumer behaviors, focusing on specialized and higher-quality products while responding to the demand for affordable options.
Source: YAHOO