Global Food Giants Reduce Prices to Attract Cautious Chinese Consumers

Reported about 1 month ago

International food companies like Danone and Nestle are implementing deeper price cuts and enhancing online sales efforts to appeal to Chinese consumers, who are increasingly wary amid a slowing economy and a preference for local products. Despite some growth in consumption and industrial output, challenges such as a housing crisis persist. Companies like Unilever and Danone are adjusting their strategies to align with changing consumer behaviors, focusing on specialized and higher-quality products while responding to the demand for affordable options.

Source: YAHOO

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