Google and US Attorneys Face Off in Antitrust Trial Over Ad Tech Market Definition

Reported 29 days ago

The antitrust trial between Google and the US Justice Department highlights a critical debate over whether the online advertising industry represents a singular market or distinct markets. This discussion is pivotal for Google's defense, as federal prosecutors claim it has illegally monopolized multiple sectors within ad tech, which generates over $24 billion annually. The outcome hinges on the court's interpretation of market boundaries, with implications for consumer welfare and competition in the tech industry.

Source: YAHOO

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