Reported about 11 hours ago
Google's dominance in the $300 billion search advertising market is being challenged by TikTok and emerging AI startups. TikTok has started allowing brands to target ads based on user search queries, posing a direct challenge to Google's core business. Meanwhile, the AI startup Perplexity plans to introduce advertisements in its AI-generated answers, further intensifying competition. As these new rivals gain traction, Google's share of the U.S. search ad market is expected to fall below 50% for the first time in over a decade.
Source: YAHOO