Reported 12 months ago
Google announced that advertisers must now disclose election ads using digitally altered content depicting real or realistic-looking people or events to combat election misinformation. The update mandates marketers to select a checkbox in the campaign settings. Concerns about generative AI leading to deepfakes have blurred lines between real and fake content. Google will now generate in-ad disclosures for certain formats on mobile and PCs, with advertisers needing to provide a visible disclosure for others, with language varying based on the ad's context.
Source: YAHOO