Reported 5 months ago
Google is undergoing a significant shift in its search product, incorporating new generative AI features to provide users with more complete and direct answers. This transition, expected to reach over a billion people globally by the year-end, represents a strategic move to disrupt the search ecosystem and adapt to an AI-inflected world. While these changes have the potential to enhance user experience and engagement, concerns remain about the impact on Google's dominant ad business and the broader search landscape.
Source: YAHOO