Reported 25 days ago
The Justice Department and several states are contesting Google's dominance in online advertising, claiming its control over ad auctions constitutes an illegal monopoly. A federal trial is examining the intricacies of Google's ad technologies, which enable rapid real-time auctions, and allegations that the company rigged these systems to prioritize its own ad exchange, limiting competition and costing publishers millions. Despite Google's assertion that it has since changed auction practices, the case raises significant questions about market fairness and competition.
Source: YAHOO