Reported 2 months ago
For the first time in decades, Google is projected to lose its majority control of the US search market next year, holding a 48% share while Amazon approaches a 27% share. Despite ongoing growth in its sales and significant market value, Google faces multiple challenges, including antitrust lawsuits and increasing competition from Amazon and emerging AI technologies. Although it remains dominant in various sectors like display and video ads, these developments signal a pivotal shift in the search landscape.
Source: YAHOO