Reported about 2 months ago
Facing a potential court ruling that could disrupt its distribution agreements with Apple and Samsung, Google may have to pivot to a significant advertising campaign to retain its search market share. With billions at stake, particularly the over $20 billion Google pays Apple annually to remain the default search engine, losing this arrangement could mean a drastic revenue decrease. Analysts suggest that if forced to make changes, Google might promote its search engine more vigorously to attract users directly.
Source: YAHOO