Reported 5 months ago
Google is planning to introduce search and shopping ads within its AI-generated answers in the U.S., following the recent rollout of the AI Overviews feature at its I/O conference. The ads will be displayed in a sponsored section based on relevance and information, as per a blog post from the Alphabet-owned company. Google aims to expand its advertising sales by incorporating AI into its search engine to enhance revenue, with a 13% increase in advertising sales reported in the first quarter of the year. The company intends to continue testing new ad formats and gathering feedback from advertisers, showcasing its commitment to utilizing AI technology across its various businesses like the Gemini chatbot and search engine improvements.
Source: YAHOO