Reported 7 months ago
Sharb Farjami, CEO of GroupM North America, discusses his unexpected journey from playing rugby to leading one of the industry's top posts, reflecting on his early start in advertising and the continuous disruption in the media landscape. Farjami emphasizes the importance of team culture and addresses the challenges and opportunities brought by the streaming boom, highlighting the need for effective measurement strategies and the evolution of advertising formats in the streaming era.
Source: YAHOO