H&R Block CEO Highlights AI and Human Collaboration in Tax Assistance

Reported about 2 months ago

H&R Block reported strong fourth-quarter earnings driven by AI initiatives, with revenue of $1.06 billion surpassing estimates. CEO Jeff Jones discussed the firm's focus on consumer tax preparation alongside diversification into small business services and mobile banking. He emphasized a balanced approach that allows customers to choose between in-person, DIY, or AI-assisted tax help, maintaining the brand's emphasis on human support. Jones also noted the company's resilience to policy changes, stating that they will continue to adapt regardless of political outcomes.

Source: YAHOO

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