Harley-Davidson Adjusts 2024 Forecast Due to Sales Decline

Reported about 1 month ago

Harley-Davidson has reported a decline in motorcycle sales, leading the company to revise its 2024 revenue outlook downward, projecting a decrease of 14% to 16%. CEO Jochen Zeitz attributed the fall to high interest rates and economic uncertainties but remains optimistic for 2025, expecting improved consumer confidence and interest rate reductions. The company experienced a 10% drop in retail sales in North America and reported lower earnings per share compared to last year.

Source: YAHOO

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