Harley-Davidson Reports Declining Sales Amid Controversial Changes

Reported 29 days ago

Harley-Davidson has experienced a downturn in sales following a polarizing decision regarding its diversity policies, with a reported 10% drop in U.S. sales and a 13% decline in global retail sales for the third quarter of 2024. The company has revised its full-year expectations, predicting further declines in retail and wholesale shipments as well as total revenue. Despite increased revenue in apparel, overall operating income fell sharply. Controversy arose over its 'woke' initiatives, leading to both support and backlash from consumers.

Source: YAHOO

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