Reported about 7 hours ago
Hasbro CEO Chris Cocks discussed the company's partnership with Netflix and Mattel to launch a new line of toys based on the animated film KPop Demon Hunters. The collaboration aims to create a diverse range of products, including plush toys, games, and trading cards, with the first item set to release soon. Cocks expressed confidence that this long-term partnership will contribute positively to Hasbro's earnings in the coming years, capitalizing on the K-pop phenomenon's popularity.
Source: YAHOO