Reported 24 days ago
Hasbro CEO Chris Cocks is steering the company toward a new focus on 'kidults'—adult consumers who engage in gaming and collectible toys. Following significant challenges and a market downturn, Hasbro has slashed inventory and sold off its eOne content division to improve its financial health. With a strong pipeline of over 100 mobile games and an adjusted business model, Hasbro is gradually recovering, evidenced by a 32% rise in stock prices in 2024. As the toy industry faces tough conditions, Cocks envisions a redefined role for Hasbro as both a traditional toy and modern gaming company.
Source: YAHOO