Hasbro Targets Older Consumers with Diverse Strategies

Reported 29 days ago

In an interview at the Goldman Sachs Communicopia and Technology Conference, Hasbro CEO Chris Cocks discussed the company's shifting focus towards older consumers, who now account for 60% of sales. He emphasized three key themes: the universality of play, the importance of digital engagement, and strategic partnerships with brands like Disney. The gaming segment has seen significant growth, with a focus on diverse business models to mitigate risks. Cocks is optimistic about Hasbro's performance heading into the 2024 holiday season, despite recent inventory challenges.

Source: YAHOO

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