Reported 4 months ago
HBO Max is increasing the cost of its ad-free plans by $1 per month, with the monthly ad-free plan now costing $14.99. The ultimate ad-free plan, including concurrent streams and 4K options, will now cost $20.99 a month. Changes in pricing strategies reflect efforts to draw customers to ad-supported plans and drive profits and top-line growth. The timing of the price hikes strategically precedes the launch of the second season of 'House of The Dragon' on the platform and aims to raise prices when consumers are less likely to leave. While consumers may be frustrated by the increasing costs, the power of content and sticky offerings can incentivize them to stay despite the price hikes.
Source: YAHOO