Holiday Shopping: Retailer's Super Bowl Season

Reported 2 days ago

Holiday shopping is likened to the 'Super Bowl' for retailers, as discussed by Wells Fargo's Adam Davis on Yahoo Finance. This year, retailers face challenges like pressure on consumer spending and a shorter selling season, prompting them to start promotions earlier. Shoppers are increasingly value-conscious, making it an ideal time for bargains, while loyalty programs offer additional savings and increased foot traffic for retailers.

Source: YAHOO

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