Reported 7 months ago
Opening the ice cream freezer at the Honest Store in South District, Taichung, on June 14, 2024, the popular Ma Fei ice cream bars were already sold out. The founder, Jiang Fengying, shared how they focus on local specialties like ice cream and eco-friendly soap made from recycled oil, sticking to an honest business model for 20 years. Although facing challenges, the store is gradually becoming profitable, showing the power of spreading kindness and honesty. Another similar business model is seen at an honest bun stand in Taichung, but despite loyal customers and cost control, economic factors have caused a decline in the number of stands.
Source: YAHOO