Reported 4 months ago
Chinese EV makers BYD, Chery, and Great Wall Motor are gearing up to challenge Tesla and legacy automakers in Europe by launching around 20 new models over the next five years, investing heavily in sales and marketing efforts, and focusing on factors like branding, dealership networks, and service operations. While Chinese automakers are making strides in the European market, they face challenges in building brand awareness and overcoming consumer perceptions. Additionally, they are strategically pricing their vehicles, focusing on total cost of ownership, and making efforts to appeal to fleet consumers. The article highlights the competitive landscape and strategies employed by Chinese automakers to establish a foothold in the European EV market.
Source: YAHOO