How did HBO's licensed titles like 'Ballers' and 'Insecure' perform on Netflix in 2023?

Reported 6 months ago

HBO's licensed titles such as "Ballers" and "Insecure" performed well on Netflix in 2023, with "Ballers" garnering 33.5 million views across all five seasons, making it the standout success. "Insecure" followed with 14.4 million views, while other HBO originals like "The Pacific," "Band of Brothers," and "Six Feet Under" also attracted significant viewership numbers. These licensed titles provide consistent viewership for Netflix, supplementing the platform's original content and helping to retain subscribers in between seasons of popular shows. The success of these titles on Netflix is influenced by the licensing fees paid by the streamer to secure the content.

Source: YAHOO

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