Reported 8 months ago
NBA Deputy Commissioner Mark Tatum discusses the league's efforts to engage with fans through various media channels and internationally. With the NBA Finals featuring international stars, Tatum highlights the importance of reaching fans globally. He also mentions the growth in women's basketball, exemplified by players like Caitlin Clark, and how it impacts both the men's and women's games. The article emphasizes the NBA's focus on meeting fans where they are and utilizing various platforms, including social media and streaming services, to connect with a wider audience.
Source: YAHOO