Reported 5 months ago
Marks & Spencer's £1bn sales boost was driven by increased demand for lingerie among younger women, with one in two women purchasing bras from the retailer and a total of 20 million bras and 60 million pairs of knickers sold last year. The popularity of M&S lingerie among Millennials and Gen Z customers, particularly the "B by Boutique" range, contributed to the retailer's success in appealing to younger shoppers. This achievement is part of M&S's efforts to revive its clothing division, with a focus on launching new, fashionable lines and collaborations with influencers, resulting in a 5.3% sales increase in the clothing and homeware market.
Source: YAHOO