Reported 11 months ago
In a rare move, the well-known ice cream brand '31 Ice Cream' announced a 'comprehensive price reduction' on all its products, citing the desire to make their ice cream more accessible to consumers in Taiwan. Despite rising raw material and international transportation costs, the company managed to lower prices through continuous communication and collaboration between its Japanese headquarters and Taiwanese supply chain. The price drop, ranging from 5% to 15% for both dine-in and take-out items, has garnered praise from customers, with many commending the brand's generosity and expressing excitement to support the initiative.
Source: YAHOO