Reported 10 months ago
With Amazon Prime Video introducing an ad-supported version of its streaming service, competitors are facing potential challenges in negotiating with advertisers. Amazon's strategy of offering Prime Video as the default ad-supported option is influencing the pricing of ads across various streaming platforms and networks, leading to increased scalability and decreased prices. Analysts suggest that Amazon's entry into the market could significantly impact the Connected TV (CTV) advertising landscape and drive growth in the streaming advertising sector, with companies like Netflix already adjusting their advertising rates in response to the changing market dynamics.
Source: YAHOO