Impact of Consumer Boycotts on Major Brands Throughout History

Reported about 1 month ago

Consumer boycotts have had significant effects on various global companies over the years, from anti-apartheid actions in the 1980s to recent protests linked to Israel's conflict with Hamas. Major brands like Anheuser-Busch, Coca-Cola, and Starbucks have seen declines in sales and reputational damage due to boycotts sparked by geopolitical issues, social media activism, and corporate policies. Historical examples include boycotts against Nestlé for its marketing practices and against South African products during apartheid.

Source: YAHOO

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