Impact of Consumer Pessimism on Holiday Shopping

Reported 3 days ago

A recent Deloitte survey reveals that US consumers are increasingly pessimistic about the economy, with 57% expecting a downturn in the next six months. This negative sentiment, the lowest since 1997, is leading to an anticipated 10% drop in holiday spending compared to last year, particularly in gift purchases. Consumers are prioritizing value, with 60% of their concerns focused on price. Retailers may need to adapt by emphasizing quality and unique experiences to attract shoppers during this challenging financial period.

Source: YAHOO

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