Reported about 1 year ago
An Ernst & Young survey conducted in July 2024 reveals that only 21% of the new generation consumers click on product ads, while 61% make purchases based on recommendations from micro-influencers. The survey, covering 30 countries and approximately 23,000 respondents, shows a decline in the influence of celebrities on consumer behavior, with only 21% globally being influenced by celebrities. The report highlights the shift towards trusting micro-influencers and niche experts on social media platforms for shopping decisions, showcasing how these new age shoppers prioritize word-of-mouth marketing over traditional advertising methods.
Source: YAHOO