Reported 3 days ago
As TikTok approaches its Jan. 19 deadline for potential a US ban, experts analyze the implications for advertisers and companies. TikTok remains a leading platform, second only to Meta's offerings, with 200% traffic growth. Analysts predict Alphabet could significantly benefit from a TikTok ban through increased ad revenue, while e-commerce giants like Amazon, eBay, and Walmart may leverage the vacuum left by TikTok Shops.
Source: YAHOO