Reported 8 months ago
Global coffee chain leaders are facing poor financial performance while local brands, like an Indonesian coffee brand, rise. Differentiating by using Indonesian language in the brand name and adjusting flavors based on local preferences, this brand quickly became a unicorn in the Indonesian F&B industry. With a focus on takeaway coffee to reduce costs, they emphasize localization and have gained popularity. By providing unique experiences and focusing on quality coffee, this brand has successfully competed with international chains and plans rapid global expansion.
Source: YAHOO