Reported 1 day ago
As global advertising budgets tighten, influencer marketing is gaining significant traction, with brands increasingly relying on content creators for effective promotions. Companies like Primo Brands and Unilever are pivoting towards influencer partnerships due to their ability to connect authentically with consumers, especially among Gen Z. The influencer marketing industry is projected to grow substantially, with brands investing more in social media marketing as traditional advertising proves less effective. This shift highlights the importance of personal engagement in marketing strategies.
Source: YAHOO