Reported 8 months ago
Executives and marketers from Disney, TikTok, Spotify, Autodesk, Candle Media, DoorDash, and JPMorgan Chase & Co. met at the 2024 Cannes Lions International Festival of Creativity to discuss the future of marketing and advertising, highlighting AI's role in the industry. Discussions included AI's impact on ad spend, the transition to immersive streaming platforms, targeting in advertising, Spotify's content expansion, DoorDash's focus on customer needs, and JPMorgan Chase & Co.'s approach to customer life phases.
Source: YAHOO