Reported 1 day ago
Integral Ad Science (IAS) has partnered with Lyft Media to provide third-party advertising measurement for its in-app inventory, marking a significant step towards improving media quality and transparency for advertisers. This collaboration will help validate ad viewability, identify fraudulent traffic, and ensure that advertisements reach genuine audiences, thus enhancing confidence in media purchases. IAS aims to leverage this partnership to solidify its position in the rapidly evolving in-app media landscape.
Source: YAHOO