International Group Expands into Taiwan Market, Sun Moon Lake Hotel Opens

Reported 8 months ago

TVBS News reported on June 19, 2024, at 4:33 AM that with a positive outlook on Taiwan's tourism market potential, an international hotel group has partnered with a domestic group to establish a new star-rated accommodation landmark at Sun Moon Lake! The hotel features a 13-story hot spring resort with 203 rooms, offering breathtaking views of the lake and surroundings, along with a 'beauty bath' carbonated sodium bicarbonate hot spring pool. Investing over 4 billion NT dollars, the group aims to capitalize on Taiwan's strategic market significance, strong tourism appeal, and domestic market potential, as Taiwan welcomed 6.48 million visitors last year and is expected to surpass 10 million this year. Through this expansion, the international group hopes to provide Asia-Pacific region travelers with more diverse accommodation choices.

Source: YAHOO

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