Intuit's TurboTax Free facing challenges from IRS's free tax-filing tool

Reported 8 months ago

The Federal Trade Commission (FTC) found that Intuit's (INTU) TurboTax Free was not truly free for most users, as more free filing programs enter the market. Intuit CFO Sandeep Aujla discussed the impact and future of the tax platform, emphasizing their focus on providing expertise through AI to help users file taxes. Aujla highlighted the growth of their business, which generated $1.4 billion in revenue last year and remains a key part of their overall tax revenues, boosting confidence in their ability to scale consumer group and tax revenues.

Source: YAHOO

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